Case Study:
Situation
The COVID-19 Crisis renders international families skittish about sending their kids to study overseas. Client is an international college consulting firm whose bottom line depends on recruiting new students for international school admissions and studies. They worry that their business will default because of troubles recruiting new students.
Solution
Ivybridge pairs client with former Ivy League admissions officer who has a deep history of consulting with students specifically from client’s country. Expert writes blog post about COVID’s effects on the college admissions process for client and hosts an online webinar and AMA (ask me anything) answering client’s families’ questions about the future outlook of studying abroad.
Impact
1. Client addresses concerns of client’s families, as well as prospective families who are debating whether to send their kids abroad for studies, and sets itself apart from other providers in the city by giving its customers an inside look at US admissions practices that its competitors simply do not have access to.
2. Client not only retains its current customers, but is able to acquire new customers because of IvyBridge expert’s thorough knowledge about the college admissions landscape and experience addressing parents’ fears.
3. Client further strengthens its credibility in the college admissions space, both as a source of up-to-date information and on the legitimacy of the advisers it has access to. Families in client’s city go to the client for the latest information pertaining to changes in college application strategies.
Ivybridge